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 Jonathan Baskin has spent the last 25 years working in advertising, public relations and branding. As an early devotee of Herb Schmertz – the inventor of advertorials and other guerrilla marketing strategies – he cut his teeth contributing to integrated marketing campaigns at Grey Advertising on accounts such as Pan Am and Procter & Gamble. At 26, Jonathan won the PR industry’s highest award - the Silver Anvil - and at 27 he became the youngest Executive Vice President in Grey's history. He moved to Los Angeles to serve as Chief Operating Officer of Grey’s West Coast PR division, where he led programs for Nissan’s Infiniti car launch and Mexico’s Tourism Bureau. Later Jonathan ran the communications team at Victoria’s Secret, led marketing communications for Blockbuster, and advised a diverse number of Global 100 companies on how to use marketing to sell more, not just talk about things. Jonathan is the Founder of Baskin Associates, Inc., which has built a reputation for no-nonsense marketing with its work for clients in North America, Europe, Asia, and the Middle East. He has spoken on making branding work with top marketers from brand names like Intel, Lenovo and Sony (2006 International Consumer Electronics Show), and has published white papers on cutting-edge marketing, such as "The Chronology of Purchase Intent" (2004). Jonathan is the author of the forthcoming Branding Only Works on Cattle and also writes the popular blog The Dim Bulb, which is a celebration of the fantastic and foolish in advertising, branding, and public relations. |