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James Au has been a regular freelance writer for for Salon and Wired for the past eight to ten years, along with writing for the Los Angeles Times, Lingua Franca, Smart Business, Game Developer, Game Slice, Gamespot, Reel.com, and other publications and websites, primarily on game culture and the game industry, along with politics, film, and pop culture. James is also a screenwriter (his script "Future Tense" was optioned by Canal Plus in 2001), and as a game developer, he wrote for Electronics Arts’ groundbreaking conspiracy thriller "Majestic," and was a designer on "America’s Army: Soldiers," an offshoot of the popular America’s Army game. His Salon articles have been syndicated by numerous publications, and his writing has been cited in the Village Voice, Reason, France’s Liberation, The SF Bay Guardian, and Australia’s public radio network ABC.

James has been interviewed about his work as the embedded journalist for the virtual world "Second Life" by the BBC (twice), NPR’s All Things Considered, CNN International, MTV (upcoming), MSNBC, Wired Online (twice), News.com (twice), New Scientist, the San Jose Mercury News, the Associated Press, Times of India, La Repubblica in Italy, Publish.com, and the East Bay Express, among other publications, and written about it for the prestigious First Monday journal (publication scheduled for February ‘06) and for the Sunday Los Angeles Times opinion page.

James has spoken on the subject of "Second Life" for South by Southwest in Austin (twice), State of Play in New York, sponsored by Harvard, Yale and New York Law School (twice), and The Education Arcade in Los Angeles (sponsored by MIT). A video of his 2004 State of Play talk (requires RealPlayer) is available here (begin approximately 1/5th into the file.)